Many times the reasons our change initiatives fail is that we simply moved to fast with all of the who, what and when without thoroughly explaining the why.  If the building in on fire you don’t have time.  However, that is rarely the case and we need to admit that this is a critical part of the leadership process.  This Forbes post was extremely insightful:

“Whenever we announce a change, whether to ourselves, our friends and relatives or our organizations, we make promises. The change might result in a better work-life balance, happily ever after, a greater market share, a larger stock dividend or maybe even environmental healing. We tell ourselves and others that the investment is going to be significant, but the return will be well worth it. If we are honest, we acknowledge that it will take hard work and there will be mistakes along the way — we don’t know what we don’t know”

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