A few years ago Mark DeMoss wrote a great book called The Little Red Book of Wisdom. He shares the personal and professional core values that helped him develop one the most successful Public Relations firms in the country.
Just as Jim Collins did in Good to Great and Jack Welch in Winning he drives home the most important asset for any organization are the people who work there. He states in one chapter, “the implication is that in business, how you treat your people trumps what you do with your clients, schedules, output, and spreadsheets.”
He believes there are four major motivators in attracting and retaining the best of the best.
- The first is mission—People need to totally buy in to the big thing your company is all about.
- The second is a good leader—Not the smartest or the brightest but someone who knows where they want the organization to go and has the character to lead.
- The third motivator is corporate culture—This aspect is especially important to the next generation workforce because they must have an environment that is participatory and not highly directive.
- The forth factor is compensation and benefits—This goes way beyond the basics to giving special recognition to best people who over time earn up to six weeks of paid leave and a $10,000 bonus.
For years everyone thought the most important decisions a leader had to make was What their organization needed to do in the area of products and marketing. Now the focus has shifted to Who are the people on your team. Get the right people and they will help you define the What, How, When and Where.
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