Everyone understands how important it is to make a profit if you want your organization to stay in business for the long run. Incurring debt may be a short term solution but will only buy you some time and may even push your expenses beyond your revenue’s ability to keep up.
What is beginning to happen in corporate America because it is happening in our culture is that many people are moving beyond making a profit to making a difference. The ultimate bottom line has got to go beyond hitting the numbers to helping other people.
This is particularly important to the next generation workforce that is currently in their twenties and early thirties. They are connected to everything that is happening in the world and they want to make a difference.
To this generation it matters how companies treat their employees and if they are willing to allow people a voice in what is determined to be important and what is not. It also matters that the money that would have gone to the annual company picnic be donated this year to a organization that is feeding the hungry or providing clean water to people who have none.
Today motivating people to accomplish outstanding performance means that maybe one percent of our profits are given to others in need and we show we have a corporate conscious by telling everyone about it. This goes way beyond just being politically correct to actually caring more about people than profits.
How are you connecting with the millennial people on your team?
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