There were many profound conclusions reached by Jim Collins research team that were documented in his bestselling book Good to Great. The principle of rinsing your cottage cheese received a small amount of space in the book but may be one of the key principles that separate those organizations who merely survive in this economy and those who thrive.
This analogy comes from a disciplined world-class athlete named Dave Scott, who won the Hawaii Ironman Triathlon six times. Even though he had a training schedule that would burn at least 5,000 calories per day he would still rinse his cottage cheese to get the extra fat off.
From a business planning model this represents the last 10 percent of work that most people are not willing to do or even know exists to make their project or program the best it possibly could be. Most people are willing to settle for 75-90% effort and feel that should really represent the best they can produce.
Sometimes the last 10% represents seemingly little things like a spot on the carpet or windows that have not been cleaned. However, that can be the very thing that a customer will notice and come to the conclusion that if you do not care about those areas what else are you not doing to be your best that they cannot see.
Collins writes, “Everyone would like to be the best, but most organizations lack the discipline to figure out with egoless clarity what they can be the best at and the will to do whatever it takes to turn that potential into reality.” Bottom line they lack the character and the discipline to rinse their cottage cheese.
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