There is no doubt that creating company culture is both art and science.  There are certain things you should do and when done repeatedly they will produce the desired results.  However, bad things happen and something must be done to correct it.  This HBR post is very through and effective:

“Right now 7 out of 10 people in your organization are not actively engaged at work. Disengaged workforces are a global problem; and the costs are high. In the U.S. alone, companies are hemorrhaging $450 billion to $550 billion in lost productivity each year.  Companies try to motivate their people with incentives and unique perks like ping-pong rooms and free meals, but none of those approaches address the deeper issue of why employees are so disengaged.”

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